Job Description - Digital Marketing Executive
We are looking for 1-3 years of experienced Digital Marketing Executive responsible for implementing and managing the overall digital marketing efforts. The ideal candidate should be a creative, passionate, and result-driven digital marketer. The ideal candidate should be tech-savvy and intuitive with great ideas to reinforce our online marketing strategy.Executive
Responsibilities
- Should have well-versed knowledge in SEO, SMM, and PPC.
- Keeping up-to-date with developments and trends and should have a thorough understanding of the Google and social media platform algorithm.
- Responsible for planning, executing, and optimizing the company’s online marketing.
- Conduct On-page and Off-page optimization of the websites regularly.
- Plan high-quality SEO content.
- Responsible for Keyword Research, Link Building, Market Research, Competitor Research, and Social Media Optimization.
- Lead Generation of B2B Segment.
- Planning, creating, and publishing Paid Media campaigns on various platforms.
- Prepare online newsletters and promotional emails and organize their distribution through various channels.
- Execution of Social Media Marketing efforts ( Facebook, Twitter, Linkedin & other social media platforms)
- Provide creative ideas for content marketing and update websites.
- Collaborate with designers and developers to improve user experience. Recommend changes to website architecture, content, linking, and other factors to improve SEO positions for target keywords.
- Measure performance of digital marketing efforts using various Web analytics tools (Google Analytics, Google Search Console, Ahref, SEMrush, etc.)
- Launch optimized online adverts through Google Adwords, Facebook, etc., to increase company and product awareness.
- Develop and implement link building strategy.
- Manage and optimize Google My Business (GMB) listings for clients to improve their online visibility and local search rankings.
- Ensure accuracy and completeness of business information, including hours, address, and contact details.
Skills Required
- Minimum of 3+ years of work experience in digital marketing.
- Excellent understanding of digital marketing concepts and best practices.
- Experience with B2B & B2C social media, Google Adwords and email campaigns, and SEO/SEM.
- Working knowledge of ad serving tools.
- Perfect knowledge of web analytics tools (e.g., Google Analytics, Google Search Console, WebTrends, etc.)
- Skills and Experience in creative content writing.
- Analytical mindset and critical thinking.
- Excellent communication and interpersonal skills.
- Working knowledge of WordPress websites and SEO.
- Design knowledge(Canva, Photoshop, Illustrator, etc.) is an add-on advantage.