Over the past two decades, we have recognized Facebook with some of the world’s most eye-catching branding: a big blue-and-white letter F. But now ‘Facebook’ is no longer Facebook. ‘Meta’ is its new name.
Facebook CEO Mark Zuckerberg announced the same on Thursday at his company’s Connect event. A rebranding could be a part of a reflection after the world’s most considerable social media company battles criticism from lawmakers and regulators.
Why the new name for Facebook?
As CEO Zuckerberg said, “Facebook doesn’t encompass everything the company does anymore. In addition to its primary social network, which now includes Instagram, Messenger, its Quest VR headset, Horizon VR platform, and more”.
Focussing on the new branding setup, Meta CEO Mark Zuckerberg added, “Today, Facebook is seen as a social media company. But in our DNA, we are a company that builds technology to connect people. And the Metaverse is the next frontier just like social networking was when we got started,”
He said that the Metaverse would be the new way for people to connect with computers and each other.
Mark Zuckerberg is a great fan of classics. According to him, Metaverse is a new way.
The word “meta” has its Greek origin in the word “beyond”.
He was always inspired by the word as it symbolizes that there is always more to build.
What is Metaverse and how does it work?
The term Metaverse was probably first coined by a dystopian novel approximately three decades ago. Metaverse is the short form of Meta-universe that refers to a virtual world connecting with the real world.
In the eyes of Mark Zuckerberg, Metaverse is the future.
It is a digital world where the real and virtual worlds merge and allow people from different devices to communicate in a virtual environment.
In this era, where COVID-19 and professional work goes hand-in-hand, Metaverse seems to create a bright future.
It will not only be helpful in this type of pandemic situation but also sort out the problem of being together in an office, even if each teammate is far away.
Is Facebook also changing its Logo?
The company has revealed a new sign at its headquarters in Menlo Park, California, replacing its thumbs-up “Like” Logo with a blue “Infinity” shape logo. Now, this Logo resembling infinity stands for “Metaverse,” i.e., beyond.
Why the Metaverse Matters?
Facebook showed a series of videos that highlighted its vision for Metaverse. These videos include sending a holographic image of yourself to a concert with a friend attending in real life, sitting around virtual meeting tables with remote colleagues, or playing immersive games with friends. Facebook recently said it would hire 10,000 people in Europe to build out the concept.
Metaverse Announcement - Facebook Connect 2021
Facebook was up to building up to the metaverse announcement for months. Last year, it released its newest virtual-reality headset, the Oculus Quest 2.
In August, it unveiled a virtual-reality service called Horizon Workrooms. People can use virtual reality headsets and gather as if they are at a person-to-person work meeting in the virtual meeting room.
In September, it also announced a new line of eyewear with Ray-Ban, which is set to record videos. These products are all pieces of the Metaverse, which Mr. Zuckerberg acknowledged on Thursday sounded like “science fiction.”
Mr. Zuckerberg said that creating the Metaverse would take work across different technology companies, new forms of governance, and other elements that would take long term. But he laid out several areas where the Metaverse would be applicable, such as citing video gaming, fitness, and work.
What is Facebook Horizon Workrooms?
Mr. Zuckerberg showed Horizon Workrooms, a virtual conference room product, where colleagues could work together remotely on different projects they might have done at the office.
He talked up several immersive video games. And he demonstrated Horizon Worlds, a virtual reality-based social network where friends and family could come together and interact.
Thinking economically, Mr. Zuckerberg said that he would continue with offering low-cost or maybe free services and invest in attracting more and more developers through the creator funds and other capital injections. Among other things, Facebook has also earmarked $150 million for developers who are to create new kinds of immersive apps and programs.
Visit our Social Media Profiles and Do Like, Share, Follow for More Updates
We use cookies to ensure that we give you the best experience on our website. If you continue to use this site we will assume that you are happy with it.Ok