How To Rank Higher In Google Image Search
“Pictures are more than a thousand words.”
In other words, images depict your thoughts to the audience how you want them to be available on the site. When you represent your insights with the help of some form of pictures or graphs, it helps you drive organic search traffic to your website.
It is one of the primary reasons why images are essential for SEO. Hence, Google Image SEO is as important as optimizing your webpage text.
This blog will help you understand Google Image Search Ranking and Advanced Image Search.
Further, we’ll also get through the importance of images for SEO purposes.
But first of all, let’s get to know what Google Image SEO is?
What is Google Image SEO?
Google Image SEO refers to the practices involved in optimizing your web page to ensure that your images stand forth the search results for a related search query.
But, Image SEO is just not the ranking factor for Google.
Instead, Google has initiated showing the images even on the web search results pages.
Further, a result with an image gets more organic traffic and ultimately more Click-Through Rate.
That is to say; Image SEO plays a significant role not only in your ranking but also in increasing the conversion rate.
Let’s move further to understand why images are essential for SEO.
why Are Images important for SEO?
Nowadays, users or visitors hate monotony, i.e., the repetition of similar kinds of content. They take no time to click on the back button and move to the following site for their query.
Thus, the perfect solution used by websites is images or pictorial representations to decipher the data.
Let’s briefly go through some of the points which may spread light on the importance of images:
- It helps you to attain substantial organic traffic in significantly less time.
- Decreased size of photos helps to reduce the loading time of the site.
- Post with images goes viral as compared to formal content. Users connect to your data within a few minutes.
- Helps to improve Google Image Search Ranking when used with SEO guidelines.
Representation of data
There are various ways to represent data in an image format. But the most commonly used are graphical or pictorial representations.
Graphic representation
A whole content passage with no relevant images will surely bounce off the visitors. But, a relevant graph or picture will help them continue reading your report.
It doesn’t mean that you should add tons and tons of images for this task. You need to attach images within the content that adds value to the users and serves the purpose.
Here is a question that must click your mind: how do search engines find value in the images? The simple answer to the question is implementing an effective SEO strategy for the image.
Pictorial representation
There is another perfect way to decipher your data, i.e., the pictorial representation. Think if you represent your data in some images or pictures. That is to say, if you try to convey your message to the users through some images. They will connect to the message in a better way as compared to the formal content.
It adheres to the visitor’s mind for longer. Also, they understand the message in no time. Last but not least, this technique helps your Google Image Search Ranking.
Now, let’s try to understand how Google Image Search Works.
How Google Image Search Works
What happens when the search box receives a query on Google?
Undoubtedly, the search engine algorithms find and display the most relevant result. The exact process is applied in the case of image search.
However, displaying the most “relevant” image is more challenging for Google and other search engines. Meanwhile, Google depends on various factors for ranking purposes, such as the context, image titles, image file name, description, caption, etc., to relate an image with a search query.
The process involves two methods to retrieve relevant images for the users, i.e., Image Search by context and Reverse Image Search.
Image Search By Context
When the search box receives a query, what is the first step for the search engine?
Firstly, the search engine proceeds by identifying images with some surrounding text that must match the search query.
If this works, Google displays the image. Thus, you need to add relevant context to the images. It will help users to understand your part better.
Sooner or later, it will help you improve your Google Image Search Ranking.
According to Google, the more informative your image is to the users, the higher your ranking for that particular image.
Now, let’s understand some possible ways to follow this format:
Contextual Images
Contextual images refer to the pictures that are pretty relevant to the information you are providing in your content.
You must also consider whether you must publish the original image.
Publishing scraped content may reduce the image’s rank on search.
Authority of the site
It is pretty known to Google that any particular site is perfect for a specific topic. That is to say, if your website is good at providing better content for SEO, you must consider giving information relatable to the same. If you opt for the contrary part, you will rank lower in the search engines.
Consequently, if the content ranks lower for a specific topic, images related to it will sooner or later rank lower.
Mobile- friendly
In the digital era, any website needs to be mobile-friendly as it is the need of the hour. Every person nowadays uses a cellphone for work, especially for some queries.
If your images have no access to a mobile-friendly version, this will affect your ranking. Hence, your images must be mobile responsive to have a good user experience.
Placement of images
The place of images on a website is also responsible for its ranking.
It will help if your image is in a specific position. That is to say, if your image is below the most critical content, it won’t rank higher in the search engines.
Instead, if the image is above the most critical content of your site, it will positively affect the image’s rank.
Advanced Image Search
The advanced image search is a unique feature included in Google Chrome. It is beneficial when people search for images or pictorial representations of data.
It allows users to find out an image relatable to their query quickly.
In other words, Google Advanced Search refers to a more precise method of finding an image on Google.
A variety of Google search operators are available with certain characters and commands. These commands are known as “advanced operators” that allow a detailing of your search query.