A Complete on-page SEO checklist for 2022
In 2020, the search engine giant – Google did 600,000 experiments and ultimately updated its algorithm even more than 4,000 times. These changes in algorithms are carried on with a mission to create the most competent search engine in the world. Undoubtedly, they are doing a pretty good job. Now, these things may seem relatable to On-Page SEO (Search Engine Optimization). You may wonder What is On-Page SEO?
In this blog, we’ll be taking care of your better understanding of On-Page SEO. The initial focus will lie on your rankings and traffic for your pages and, ultimately, your website. This step-by-step on-page SEO checklist will surely help you overcome almost all sorts of issues for your On-Page SEO. Further, we’ll be heading towards the On-Page SEO Checklist 2022.
What is On-Page SEO?
On-page SEO (or on-site SEO) is the process of page optimization for some specific keywords to improve search visibility and increase traffic for your site. For instance, it involves aligning page-specific elements such as title tags, headings, sub-headings, content, and internal and external links with keywords.
Importance of On-Page SEO
On-page SEO helps Google better understand your website. Further, it improves your rankings, which leads to increase organic traffic.
The last two decades have experienced several significant changes. However, the use of specific keywords in your content remains a concern for Google. But, keyword stuffing is not a trend anymore because it ruins the user experience. Thus, it is here when On-Page SEO helps you rank your site with page one visibility.
With the Google search algorithm getting more polished, on-page SEO factors focussed on user experience will become critical. But if managed properly, on-site SEO will surely help search engines to understand the relevance of your content and rank the URLs for some specific queries. As a result, users will admire the clarity of the content that on-page optimization delivers. With these viewpoints, we are here to introduce you to some essential On-Page SEO Checklist:
On-Page SEO Checklist 2022
During page optimization for your website, you must know a handful of on-page SEO techniques. These techniques will help you understand what Google expects of content for a better user experience. In other words, On-page SEO techniques concerning high-quality content are a perfect formula to increase organic search results. So, let’s have a look at the On-Page SEO checklist:
1. Including the keywords in your URL
Your URL acts as a representative of your website. In other words, Google understands the content of your page through your URL. Thus, you must include keywords in your URL. In this aspect, a keywords-enriched URL is pretty helpful in increasing your CTR. For instance, your target keyword in the URL helps you increase organic traffic. Learn more about the best keyword reseach tools to find the perfect keywords for your niche.
2. Try to use a short URL
A short URL consistently ranks among the best in Google. So, try to create short though keyword-enriched URLs. It may be considered one of the most crucial techniques to attain perfect rankings. Short URLs prove precise yet practical for the improvements needed for your website pages.
3. Embedding title tag modifiers
Firstly, let’s understand what Title Tag Modifiers are. Title Tag Modifiers are related words and phrases added to your title tag. Adding title tag modifiers helps you rank your page for many different long-tail keywords. Ultimately, this leads to increase organic traffic for your website pages.
4. Keywords must be front-loaded in your title tag
Using a keyword in your title tag is no more a secret to all of us. But the proper positioning is the only part that matters. Specifically, try to place your keyword in the front of your title tag whenever possible and required. That is to say; your title tag should start with your keyword.
5. Try to use your keyword in the first 150 words
While starting your content, consider adding your keyword in the initial phase, i.e., 150 words. Google prefers more weightage to the first 150 words of your content. So, it’s your priority to mention your keyword here. Using your keyword to stand best among the rankings right off the bat is essential.
6. Using synonyms and LSI keywords
A few years back, keyword-stuffed content was very familiar. But not anymore. Google wants you to use synonyms of a particular keyword instead of using a single keyword 1000 times. For instance, if you aim to rank better with the keyword -” How to start a blog?”. Try typing it a few times, and you will get some synonyms like:
(i) How to launch a blog
(ii) How to create a blog, etc.
Now, here you get the idea. Next, try to add LSI words. LSI words go along with your primary keyword and add a better meaning to it. Likewise, some LSI words for the above illustration would be
(i) start a blog and make money
(ii) blog for beginners, etc
7. Using your keyword in H1, H2, and H3 tags
Your H1, H2, AND H3 tags must include your keywords. Subsequently, it will help you rank higher for that specific keyword and increase organic traffic. In addition, you may try using your keyword in the subheader wrapped in the H2 tag. It will maintain the tradition of subheaders dipped in SEO format.
8. Optimize Images
One common thing we all know about images is that they almost depict the message you want to convey to the visitors. But, Google cannot “see” photos as we humans can. So for this purpose, you need to optimize your image alt tags and filenames. That is to say, while saving an image, use a filename that clearly describes what that image is all about. Subsequently, a descriptive alt tag will help Google understand your photos by their name.
9. Use Internal Links
It is a technical part from which some of you may seem quite familiar. For clarification, try to include 4-5 internal links in your content wherever possible. A keyword-rich anchor text as an internal link may add sugar to your SEO part. In short, you are linking some more pages to your site to tell search engines that you are taking the visitors to some more informative sections.
10. Use external links
Like internal links, you must also collate some 5-8 external ones, i.e, link out to 5-8 authority sites such as Wikipedia and Google.com in your content. Now, such links show Google that your content is well-referenced and trustworthy. These links prove an essential part of your on-page optimization. Meanwhile, you also add yourself to the good pages of Google.
On-page SEO proves to be a reliable friend for your website when functioned accordingly. It helps search engines understand your content and thus increase organic traffic. With the above-mentioned On-page SEO checklist 2022, buckle up your waist and rush to your goal.